NIKE + FUELBAND SE has officially launched in Japan and W+K Tokyo helped with the launch of Nike Japan's new campaign. The campaign features real people already living an active life and how the NIKE + FUELBAND SE motivates them to move more like a dancer, skater and a fashion model.
The campaign components consists of a website, web films, and OOH.
Creative Direction : Caleb Jensen, Tota Hasegawa
Art Directors : Naoki Ga, Yohei Adachi
Designers : Marek Okon, Kazuhi Yoshikawa, Choro Koumae
Account Director : Ryan Johnson
Account Executive : Shinya Kamata, Youngjin Kong
Art Directors : Naoki Ga, Yohei Adachi
Designers : Marek Okon, Kazuhi Yoshikawa, Choro Koumae
Account Director : Ryan Johnson
Account Executive : Shinya Kamata, Youngjin Kong
Client : Nike Japan
